The Pure Waste Philosophy
We, at Pure Waste, know that everything we do has an impact on something, somewhere. We know that sustainability and quality go together. We believe that fashion and ecological thinking should go together too.
The roots of our company come from the Nordic tradition of recycling, and the clean and pure environment of our native Finland. We first began experimenting with industrial leftover materials with our first-born Costco – a company that specialises in sustainable textile accessories. We were committed to make only ecological and otherwise ethical choices, and without compromises. So when we couldn’t find a fabric that was 100 % recycled, we decided to develop it ourselves.
“Pure Waste” is our promise to use only materials that would otherwise go to waste. We also wish to challenge the whole perception of waste. Pure Waste is recycling upgraded. Our vision is to recreate the fashion industry, and lead it into a future of sustainability. We want to industrialise textile upcycling globally as a common practice.
The scarab beetle in the Pure Waste logo symbolises our values. In ancient Egypt these natural recyclers represented rebirth and renewal.
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